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Marketing Suite |
The Marketing suite provides your organization with the ability to
manage and execute multi-media marketing campaigns. With the iMIS Marketing suite you can define and manage a
coordinated series of marketing tactics via postal mail, fax, and
e-mail; query contact, demographic, preference, and transaction data to
develop targeted marketing lists; enhance querying capabilities by
analyzing frequency, recency, and monetary amounts of recent
transactions; and perform targeted and measurable e-mail marketing.
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Modules |
| Campaigns |
| Define and manage a coordinated series of marketing tactics. |
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| Segmentation |
| Query contact, demographic, preference, and transaction data to develop targeted marketing lists. |
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| Informz |
| Leverage data in iMIS to create targeted e-mail communications. |
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| Communicate |
| Deliver email, fax, and postal mail communications. |
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| RFM Analytics |
| Enhance querying capabilities by analyzing frequency, recency, and monetary amounts of recent
Transactions. |
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