Advanced Email Marketing
makes it easy for you to manage interactions with your constituents, providing you with the tools you need to make interactions efficient and effective. This feature enables you to send email more reliably, track the effectiveness of individual emailed communications, and apply what you learn to continually improve your communication approach.
With Advanced Email Marketing, you will know such details as why a message failed to reach the recipient, when a message was delivered, whether a communication was opened, what links were clicked, and much more. You can analyze communications both at an individual level or at an overall level by analyzing one or more communications to determine its effectiveness, and so on.
This workshop will provide you with the foundation for generating email marketing campaigns from within iMIS and for tracking those marketing efforts with enhanced engagement dashboards. This instructor led online workshop combines lecture and labs, with time for lab completion and discussion.
How you will benefit
You will be able to:
- Setup the Advanced Email Marketing module
- Generate an email campaign from within iMIS
- Track the campaign’s effectiveness
- Combine Process Automation with Advanced Email Marketing to achieve just-in-time member engagement